Jammu, India – February 2025
A highly esteemed Jammu and Kashmir Administrative Service (JKAS) officer of the 2004 batch, Sunaina Sharma Mehta has carved a niche for herself through her exemplary leadership, strategic decision-making, and unwavering commitment to public service. With an extensive and distinguished career in governance, she has held various key administrative positions, consistently bringing about positive change in every role she has undertaken.
Currently serving as the Joint Director of Tourism, Government of Jammu & Kashmir, she has played an instrumental role in revolutionizing the tourism sector and has been a driving force behind infrastructure enhancement, cultural promotion, and sustainable tourism development in the region.
An Illustrious Career in Public Service
Sunaina Sharma Mehta’s journey as an administrator is a testament to her efficiency, dedication, and visionary leadership. Over the years, she has held several influential roles, each of which she has executed with remarkable success.
✅ Joint Director of Tourism, Jammu & Kashmir – Leading key initiatives to promote Jammu as a premier tourist destination, boosting visitor engagement, and driving economic growth.
✅ Additional Secretary to Government, ARI & Training Department – Spearheading administrative reforms and improving governance training mechanisms.
✅ Deputy Commissioner, State Taxes Department (Sales Tax Headquarters, Jammu) – Enhancing tax administration, revenue collection, and ensuring transparent tax policies.
✅ Secretary, Jammu Municipal Corporation – Driving urban development projects, beautification initiatives, and municipal reforms to improve public services.
✅ Sub-Divisional Magistrate (SDM), Akhnoor & Marh (Jammu) – Maintaining law and order, streamlining public welfare initiatives, and ensuring efficient governance at the grassroots level.
✅ Deputy Director, Integrated Child Development Services (ICDS) – Implementing critical social welfare programs, focusing on maternal and child health, and nutrition.
Her ability to handle diverse administrative challenges with agility and precision has made her one of the most impactful officers in Jammu & Kashmir’s governance system.
Transforming Jammu & Kashmir’s Tourism Landscape
As the Joint Director of Tourism, Jammu, Sunaina Sharma Mehta has brought a sea change in the tourism department. Her visionary leadership has led to:
🚀 Strategic Tourism Promotion: Implementing high-impact tourism campaigns to attract both domestic and international visitors.
🏔️ Infrastructure Development: Enhancing tourist facilities, heritage sites, and pilgrimage destinations, ensuring a seamless travel experience.
🎭 Cultural Revival: Promoting folk traditions, local arts, and festivals to showcase the rich cultural heritage of Jammu & Kashmir.
🛡️ Sustainable Tourism Initiatives: Implementing eco-tourism and responsible travel policies to preserve natural and historical sites.
Her efforts have been widely recognized, making Jammu & Kashmir one of India’s most sought-after travel destinations.
Awards & Recognitions: A Testament to Excellence
Sunaina Sharma Mehta’s exceptional contributions to administration and governance have earned her prestigious accolades, including:
🏆 Best SDM Award – Recognized for her outstanding performance as the Sub-Divisional Magistrate of Akhnoor.
🏆 Best Electoral Registration Officer Award – Acknowledged for exemplary management of electoral processes during her tenure.
🏆 Beautification Champion of Jammu City – Instrumental in transforming Jammu’s urban landscape during her tenure as Secretary, Jammu Municipal Corporation.
🏆 Top Debater & Essayist – Winner of numerous debate competitions and 1st prize in the All India Essay Writing Competition during her college days.
These accolades underscore her dynamic leadership, administrative prowess, and ability to drive impactful change.
An Inspiration for the Youth
Born and raised in Jammu & Kashmir, Sunaina Sharma Mehta is a true “Daughter of the Soil.” Her journey from a young scholar to a powerful administrator serves as a beacon of inspiration for the youth, proving that hard work, integrity, and perseverance can lead to remarkable achievements.
She has consistently prioritized public service over personal gain, embodying selfless dedication and an unending zeal for governance.
A Public Servant with an Open-Door Policy
One of the hallmarks of Sunaina Sharma Mehta’s leadership is her people-centric approach. Known for her accessibility, quick decision-making, and strong willpower, she has earned the trust and respect of citizens across the region.
Her open-door policy ensures that grievances are addressed promptly and efficiently, strengthening the relationship between the administration and the public.
A Legacy of Excellence in Governance
With her continued dedication and relentless pursuit of excellence, Sunaina Sharma Mehta is shaping a brighter future for Jammu & Kashmir. Her transformational work in tourism, urban development, and public administration stands as a testament to her unparalleled commitment to progress and prosperity.
As she continues to lead with integrity, innovation, and determination, Jammu & Kashmir’s tourism sector and governance system are poised to reach new heights.
For media inquiries or further information, contact:
📍 Tourism Department, Government of Jammu & Kashmir
