Micro, Small and Medium Enterprises (MSME) play a pivotal role in driving economic growth and employment opportunities of India contributing approximately 30% of the country’s GDP, 45% of manufacturing output and providing employment to over 10 Cr of India’s population. As India’s marches towards becoming fastest growing economy across the world and aims to surpass the 05 Trillion Target, MSMEs ecosystem needs booster dosage to make this travel faster.
With the vision of empowering MSMEs of India, EffoLogic has been incorporated by the dynamic duo Pranjal Jain & Prakalp Jain as co-founders from the cleanest city of India- Indore at Madhya Pradesh. Founded in 2017 by young and dynamic co-founders, the company embarked on a mission to empower MSMEs, the future of India. While handholding the MSMEs in delivering their dreams, EffoLogic has so far assisted over 500 MSME businesses and raised a substantial sum of over Rs, 1,000 crores through Project Finance, Government Schemes and other Debt Financing products. EffoLogic has been instrumental in generation of multi- fold investment, job creation and prosperity for many MSMEs in India.
Pranjal M Jain, co-founder and director of Effologic says that the MSME Sector, characterized by its diverse range of businesses & reach till the last mile, has become a cornerstone of development, driving innovation, generating employment, and empowering entrepreneurs across the nation. An MBA (Mkt) and Law Graduate by qualification, Pranjal amplifies that the vision of EffoLogic is to empower MSMEs by providing them with the financial tools, mentorship and advisory services they need to scale, innovate, and thrive in a competitive market landscape.
Before setting EffoLogic, Pranjal accumulated a wealth of experience of over 15 years working with some of the most reputable names in the corporate and multinational sectors, viz. Tata AIG, Bajaj Allianz, ING Vysya, Reliance Capital etc where he handled large teams and specialized in Insurance and Risk Management, focusing on providing robust financial solutions, contributed to Business Development Functions, driving growth and forging strategic partnerships and worked on enhancing business operations and expanding market reach.
Pranjal has set a transformative vision to establish the company as the foremost advisor for its stakeholders. Under his leadership, EffoLogic aims to be distinguished by the delivery of meticulously crafted and strategically sound services.
Through his visionary leadership, Pranjal is driving EffoLogic to new heights, by solidifying EffoLogic’s reputation as the epitome of proficiency and reliability in advisory services for the MSME sector. Under his visionary leadership, EffoLogic is poised to achieve new heights, becoming the preferred advisory partner for MSMEs seeking strategic, effective, and reliable financial solutions.
‘The journey undertaken by EffoLogic towards excellence is a testament to resilience, vision, and an unwavering commitment to making meaningful contributions to the MSME ecosystem. Over the years, EffoLogic has evolved, adapted, and consistently delivered exceptional value to MSME clients by becoming their growth partners’ says Prakalp Jain, the other co-founder of EffoLogic.
Prakalp is an accomplished investment banker turned entrepreneur, brings over 15 years of rich experience in banking, finance, and consulting. His expertise spans across project finance, corporate funding, infrastructure finance, renewable energy, and public-private partnerships (PPP), with a particular focus on SMEs and family businesses. Throughout his illustrious career, Prakalp has successfully handled projects worth INR 5,000 crores in the SME and infra domains across diverse sectors working with State Bank of India. A Company Secretary and MBA (Finance) by qualification, Prakalp co-founded EffoLogic with a mission to support and guide the burgeoning MSME sector in India, as well as to cater to the needs of family businesses nationwide.
Recognised as ‘Top Start-up Development Voice’ by Linkedin, Prakalp’s entrepreneurial journey has been marked by significant accolades. Recently, he has been honoured as a ‘Young Icon’ and featured in the “40 under 40 Power List of Madhya Pradesh” by the Patrika Media Group (Madhya Pradesh). Before establishing EffoLogic, he served as Assistant Vice President in the Project Finance Unit at the State Bank of India, Mumbai.
A regular speaker at various professional, social, and networking forums, Mr. Jain has been invited as a key speaker at esteemed academic institutions such as IIM Amritsar, IIT Indore, Drishti CPS Foundation, ICSI, ICAI, GSITS group, and Prestige Group. He is also a sought-after speaker at industrial forums including the Family Business Forum, Laghu Udyog Conclave, CII Real Estate Summit, National Infra Conclave, and MSME DFO, among others. In addition to his speaking engagements, Mr. Jain is an active columnist for leading financial and economic blogs, magazines, newspapers, and journals such as TaxGuru, Rajasthan Patrika, FreePress Journal, etc. His insights and thought leadership continue to inspire and guide the SME and family business sectors in India. Prakalp’s journey from a young entrepreneur to a distinguished leader in MSME finance and consulting stands as a testament to his dedication, expertise, and unwavering commitment. Under his visionary leadership, EffoLogic has empowered over 500 SMEs and family businesses, facilitating fundraisings amounting to over INR 1,000 crores.
EffoLogic gets involved with client right from the ideation stage. So from validating of business ideas to setting up a fully complaint business entity, entire support it offered by the team. From carefully drafting of business plan to a comprehensive Project Report, due efforts go to ensure seamless project financing and compliances.
With a rich and diverse client portfolio, EffoLogic has demonstrated proficiency in managing a wide array of projects, from start-ups to established businesses. Its comprehensive approach ensures that each project is handled with precision and expertise. Building on its experience of handling projects across various industries such as renewable energy, bio-fuels, food processing, pharmaceutical, manufacturing, logistics, warehousing, real estate, etc., Effologic aims to offer MSME clients globally consistent sets of compliance, assurance, and financial advisory services.
With a dream to be the most trusted financial partner for MSMEs across the nation, enabling their growth and success through tailored financial solutions and help them flourish with growth focussed solutions, EffoLogic is tirelessly working with the vision of Empowering MSMEs.
The EffoLogic founders proudly assert, “We are committed to the success of our clients. Our journey is built on resilience and a forward-thinking approach. As we continue to grow and evolve, we remain dedicated to empowering MSMEs, driving innovation, and contributing meaningfully to the business ecosystem of India.”
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