🕉️ Overview & Release
“OMKARA”, launched under Omkara Music and helmed by the visionary Tejal Deshmukh, is a 2025 spiritual music project that marries ancient bhakti traditions with contemporary cinematic artistry. Tejal not only produced and conceptualized the piece but also starred in it, co-wrote the lyrics, and spearheaded its creative direction. The track was officially unveiled on May 11, 2025 at 7:00 AM IST, following a compelling teaser series and robust digital promotions imdb.com+7en.wikiflux.org+7medium.com+7.
🌟 Concept & Vision
Emanating from Tejal Deshmukh’s passion for devotional storytelling, OMKARA is designed to resonate with modern spiritual seekers. The project seamlessly blends traditional Indian devotional expressions with high-end visual production, aiming to evoke deep emotional & cultural connection — celebrating bhakti rasa through a sophisticated audio-visual journey enterpreneur.fandom.com+3en.wikiflux.org+3medium.com+3.
🎶 Creative & Production Team
- Producer / Creative Director / Lead Actress: Tejal Deshmukh
- Co-Lyricist: Rahul Dafda
- Composer & Arranger: Hiren Parmar (Studio Tirath)
- Vocals: Khushbu Vadhel — delivering passionate, soulful depth
- Mixing & Mastering: Samarth Parmar (Studio Tirath) youtube.com+4en.wikiflux.org+4imdb.com+4
The project’s sound design, recording, and arrangements all took place at Studio Tirath, ensuring a cohesively immersive spiritual ambiance.
🎥 Audio-Visual Excellence
Directed by Ashwin Kumarkhaniya, the music video was shot at the sacred Manahar Mahadev Mandir on Morbi Road, Rajkot—chosen deliberately for its spiritual gravitas and scenic allure.
- DOP: M S Studio
- Second DOP & Editor: Prashil Patel
- Still Photographers: Kano Dervadiya, Savan Prabtani
- Makeup & Costume: Nita Lal
Supporting team roles included spot boys (Krish Bahadur, Rahul, Bhagwati) and vehicle coordination by Dineshbhai Gohil & Amitbhai. Their collective craft imbued the visuals with holiness and authenticity.
🙏 Spiritual Ensemble
Tejal Deshmukh was accompanied by a profound spiritual cast, reinforcing the devotional narrative’s sincerity:
- Mhantri Umeshgiri Bapu
- Poojari Shri Ronakgiri Bapu
- Poonamben, Shivaniben Radadia, Gopiben Radadia
- Payalben Goswami, Kishan Rao, Jaydeep Makwana
Their participation brings depth and communal warmth to the experience.
🎨 Design & Publicity Machinery
A powerful branding and digital marketing ensemble amplified OMKARA’s reach:
- Poster & Multimedia: D J Hoardings
- Logo Design: Webzero Techworld Pvt. Ltd.
- PR & Digital Support: D J Hoardings, ADS Add Agency, Pyxmedia, Sukhars Media, Brightorial
The digital campaign, including teasers and posters from May 5–10, created significant anticipation across social platforms youtube.com+9medium.com+9en.wikiflux.org+9.
🤝 Community & Gratitude
The production also involved heartfelt collaboration with Manahar Yuva Group and special thanks to contributors like Nalini Bhushe, A B Kumar, Devdanbhai Hubal, and others—recognizing the grassroots energy that helped bring this spiritual vision to life.
🌍 Legacy & Cultural Impact
OMKARA stands as a transformative piece in the evolution of devotional arts — preserving centuries-old spiritual traditions while presenting them through modern narrative forms. Tejal Deshmukh’s holistic approach—combining direction, lyricism, production, and performance—underscores a new standard in devotional filmmaking and musical expression .
📈 Media & Online Presence
- Encyclopedia entry on Wikiflux (reflects the official project outline) en.wikiflux.org
- Listings on EverybodyWiki & Entrepreneur Fandom Wiki imdb.com+4enterpreneur.fandom.com+4youtube.com+4
- Medium article: “Tejal Deshmukh Launches OMKARA – A Powerful Devotional Music Experience” summarizes the concept, promotional rollout, and initial reception boroktimes.com+6medium.com+6en.wikiflux.org+6
- IMDb profile highlighting multifaceted roles Tejal played
📣 Comprehensive PR Narrative (Longest Form)
OMKARA, produced and driven by the multi-talented Tejal Deshmukh, redefines devotional music as a contemporary cinematic experience. Shot within the serene sanctum of Rajkot’s Manahar Mahadev Mandir, the music video marries ancient spiritual ethos and resonant bhakti lyricism with modern compositional finesse provided by Hiren Parmar and Rahul Dafda. With powerful vocals by Khushbu Vadhel and mixing mastered by Samarth Parmar, every musical nuance contributes to its immersive depth.
In visually stunning frames directed by Ashwin Kumarkhaniya and supported by a skilled production crew, OMKARA is not just a song—it’s a visual devotion. The communal presence of spiritual luminaries Mhantri Umeshgiri Bapu and others enriches the narrative’s authenticity. Tejal’s dual role as producer and on-screen protagonist entwines her personal devotion within the piece, underscoring her mission to preserve and modernize India’s devotional heritage.
The rollout—preceded by teasers from May 5–10—was strategically crafted by digital and design agencies to foster a crescendo of audience anticipation. This campaign culminated in the official launch at 7:00 AM IST on May 11, 2025, sparking buzz across streaming services and social platforms en.wikiflux.orgmedium.com.
Supported by grassroots community groups like Manahar Yuva Group and committed contributors, the production reflects a blend of deep faith, artistry, and collaborative spirit.
Today, OMKARA symbolizes the future of devotional entertainment—a lyrical, visual, and cultural bridge between tradition and modernity, anchored by Tejal Deshmukh’s creative resilience and spiritual integrity.